All you folks suggesting that Trek NEVER did well in the toy sales areas should take a look at the Netflix series The Toys That Made Us. The reason Trek hasn’t done well in toy sales is because the studio and the original toy manufacturers made horrible decisions. When Trek Toys were first being made in the late 60s and 70s they slapped Star Trek on any piece of junk (not even remotely connected to Trek), so sales sucked. Mego was the only company in the “old days” to make things that were decent for the time. When the first Trek movie came out, Toys were made, but unfortunately the movie was boring as hell, and the toys didn’t sell well. When Wrath of Khan came out, the studio and toy companies were reluctant (based on the previous film) to make Toys. Opportunity missed. Trek III they tried again... another mediocre film killed sales. Trek IV, reluctance again, and the movie was a hit. Opportunity missed again. Essentially the reason for any poor sales of Trek merchandise boils down to bad-timing, crap product, and stupid decisions by the studios and the toy manufacturers — it has little to nothing to do with Trek fans not being interested in product. QMX has finally made decent Trek figures, but if the sales aren’t great, it has more to do with bad decisions. If they want to get new people involved they need to run more Kirk and Spock, in conjunction with new figures (like Scotty, etc). Stop dragging their feet, and get the ball rolling again.