I lost mine too.
I was gone for about a decade from the hobby, but checked a couple of threads for Spooktacular to buffer up my Rewards Points most of those missing years. I don't mind that I lost my points from Spooktacular codes, etc, etc, but the points I lost from actual purchased product were those I wished would have stayed. That being said, both Chicky and Sideshow Susan have both said over time, well back in the day, that while points didn't expire ( then), that they could.
Something I've learned is things like
gift cards and rewards and etc, just spend it as soon as you practically can.
But yes, I do feel your loss because I was in the same boat. I'm sure they sent emails with notification, it's just that they hammer you all the time with sales related emails, that it was probably easy to miss them, especially with the pandemic going on.
I can't speak for anyone else, but I won a lot of small contests over the years, including in Spooktacular, so I have no ill will. Chicky and Susan were always generous with us here, and I benefited from some of it. ( Also back in the day, a Staff member told me that Susan and Chicky did contests for us on this board on the weekends on their own personal time, which is beyond generous. And they had to suffer through people begging them for free stuff for that entire week.....) Though I won't participate in Spooktacular anymore and won't order from SSC anymore, because I don't believe it's good business from my personal viewpoint. ( But if SSC is still the main US distributor for Hot Toys, then they are still going to get a lot of people's money anyway....) Spooktacular has/had marketing value for SSC as a business, so it wasn't 100 percent altruism. But they were more generous than any 1/6th company that's ever existed, so there's that too.
But during the pandemic, who knows how hard things got for many businesses to just scrape by and survive. Maybe canning those points was the difference between staying open as a business versus not.
Well, if you have some old store credit, and
gift cards and things like that still around in your life, I'd spend them now. That's what I did a few years ago, I just cashed in everything else (
gift cards I had accumulated for years, etc, etc) because I started to figure things were going to get taken eventually, especially as the overall economy takes some big hits.
If it sits wrong with you, don't order from them again. Don't support any of their in house lines. They knew lots of people wouldn't check those emails in the endless sea of emails they send. They assessed you as a customer they were willing to risk losing for life. So honor their bet. That's my take.
I converted the loss as a new lesson. That's all I can do, and that's OK. Well for me. But I sympathize as I took the same hit you did.
From a business standpoint, the likely consensus is that they would likely only lose customers that were already lost anyway.
Look to the future. It's good for us. And we really don't have a choice in the matter.
