I think whats sort of off putting to many fans is that the ssjg transformation has effectively been made into simply attaining god ki, which isn't tied much to sayins at all. SSB is a ssj who achieved god level ki, which is incredibly generic. Definitely more boring than a new transformation specifically for sayins, like ssj4. Even I, notoriously loathing GT's designs overall, admit that ssj4 is better than ssb.
The power theyve achieved is very uncharacteristic, it's imply god power nd gods are so elevated in ki that they require less bodily mass. I can see that latter thing, it's both sort of funny and also clearly resonates old ma masters who looked quite thin. The asian notions of gods are often different than our often roman inspired ones, with a heavy emphasis on ohysical musle perfecting and body building. DBS is elevating fighting to more energy and texhnique based forms. This obviously makes it very easy to throw in all kinds of whacky designs, which is clearly what Toriyama likes.
But he doesn't hone in on the aesthetic nor the lore that many fans of DBZ specifically have come to love. So far DBS is as much removed from DBZ as DB is. DBZ was conistently about sayins and their power potential. That's no longer the case, which can rectify the focus of dbs away from chars who are all saiyans. For someone who's fav char is piccolo and started this franchise without the concept of a sayin except the monkey king influence, it's not so surprising he's veering away from it. But obviously, specifically DBZ fans will be disappointed with this, as saiyans are thr prime iconography of DBZ.
I think we need to accept that DBZ is the story of saiyans. It starts with Raditz and the sayin revlation and it ends with the sayin prince acknowledging his last fellow pure blood (except tarble I guess?). DBS, though expanding sone background lore, isn't about sayins anymore... I've just made my peace with that tbh...
Show some loyalty, no preference, just toys. 
