I got back into collecting this year after a 5 year or so break and I understand where you're coming from. And you're right. Me, I started with Lego and Minimates back in the day. Made the jump to some other stuff for a while but nothing stuck. Towards the end I watched tons of little plastic toys sitting there. I started thinking of all those that broke right off the box, the bad paint ups, the sheer amount of useless characters I bought just to complete a team or to just get the new wave. All the money spent and for what? I can't display them. I paid triple the price of a boxset for a couple of them, and those specific figures are the ones that broke, detiriorated, had their paint chipped away, and so on. I took a good, hard look at them and felt embarassed. Thousands of Euros spend on nonsense. I could've just bought the ones I truly liked, but they were small and relatively cheap, so what the Hell I said. And now I can barely come up with 50 figures I love from all of them. Hell, to this day I still think of what I want that's unmade and what customs I'd make.
Anyway, around that point I also got into collecting single issues again. I started with a 40 euro/month subscription which spiralled into the 90s sometimes. Eventually I got it down to 30 and now it's closer to 20-something. The reason is, the issues started piling up. Series I'd order two months in advance and then find underwhelming so I canceled them. Completed series that just sit there. Random issues. Longboxes. And you know what? It wasn't fullfiling. Not in the least. I didn't enjoy reading them because, let's face it, 90% of comic books have writing on par with YA novels. I suppose I wanted to "invest" in them. To this day my most valuable comic is Batman: Damned #1 with Batman's *****. I have the Robbie Reyes FA too. Some Image #1s. I can't think of much else. As a kid who got his comic news through the net, since there weren't any LCS next to me, apart from the stores carrying Ultimate Marvel, I thought that whatever happened in those books "mattered". Once I started actually reading them online and then buying them, I started feeling more and more disgusted each day. It felt hollow. So now I only follow a few indies which are genuinely interesting and I'm looking forward to reading them every month. They have a different art, writing and narrative style. Each one feels like something that's worth the 5 bucks.
My point is that the whole "superhero craze" just burned me off and actively made me hate it all. When you're a kid they seem fine. But then you start noticing the blemishes, the faults, the nature of the industry. And in [current year] where everyone and their mother is "into them", when you're forced to acknowledge them as "equals" in their "fan points", it rubs you off. A bit of it is the filter that's been broken. The other is the loss of time. How many hours did I pour into genuine nonsense when I could've just practised an hour more? How much money? Just how much time has been wasted on something trivial that brought only an illusion of satisfaction? The comics, the figures, I just chased something for the sake of it. It became a compulsion and I think generally it's brought upon when you miss something tangible so you substitute it with easily consumed media and trinkets. I suppose I am a bit mad at all the "normies". They just don't get to claim to be as big fans as I am, *********! I poured all into this hobby and I got... Nothing. It's not even a hobby. It's just a poor imitation of it. And yet, they enjoy them, they who have given nothing, and I'm just sitting here, seething. They watch the flick, they make their gay fanart on Tumblr, post their ships, whatever else. The realization that I'd given what I had to give on mass produced, low quality stories, characters and concepts that would keep on being repeated forever just made me angry and sad.
Because that's the difference between being a fan of a certain property and a superhero fan. The latter never ends. You have a finite amount of media from the former. Movies, seasons of a show, books, and so on. But when you dive into a "neverending" Universe, you're just becoming addicted to the cycle being repeated yearly. Same story but with X flavour, Y costumes and Z gimmick. And on and on. Moore was right, really. Before 4, a Halo fan just had a couple of games and books He could buy the figures, the collector's editions, everything. Because he had a fixed starting and ending point. His collection would've meant something, in a way. But with comics where do you stop? Do you buy the 3.75"? The 6"? The movie stuff? The import figures? Do you follow your favourite character in all the crossovers, tie-ins and OGNs? Where does it stop? It's too much. And it's just... empty. It's not great literature that will stick with you. All the characters change personalities and beliefs with every writer, so they're merely puppets. It's even more hollow than old blockbusters because it's an inherently soulless medium. Not the comics as a whole, but the Big 2 stuff. Yes, you're bound to get a good run but that's the exception and you have to isolate that from the rest.
Now, I'm not being just a contrarian. I sat down, decided what I liked, what I didn't and that was it. I have an external HD with TBs of comics in it. Whole chronological packs. Digital rips. But not of everything. Just the few characters that "matter". Runs I really liked. And that was it. The chapter closed. Batman will keep on chasing the Joker. The X-Men will keep cucking and killing each other. Nothing matters and nothing ever will. So what I've read I've read. If others are discovering them now and like them, even though I find them absymal, more power to them. Honestly, I don't even enjoy reading what I used to like nowadays. But there is an emotional attachment involved, which I recognize and accept. So I keep them saved there. I'll buy a good Omnibus that represents a certain Era. But I'm just... done with caring.
Back to the figures, at the beginning I did have this "gotta catch'em all" mentality. Figures kept being revealed from the hot new movie/show/game. So much to get. You know what changed my mind? Looking for reviews on youtube and looking at the people with such collections. It'd be an obese guy with a ****** beard sitting in a run down, dimly lit room, with his shelves stacked with figures upon figures upon figures, talking about a new plastic toy that he'll forget about in a few hours. That was the ugly side. Then I saw the professionals. The guys with lots of cash, entire furnished rooms and tons and tons of figures, statues, maquettes, busts, the whole deal. And that just made me feel overwhelmed. What was the point? They just had everything. I couldn't make an assumption. I couldn't tell what they liked. What kind of person they were. They just had... everything. There's a guy who's a huge Hulk fan so he collects Hulk merch. Another has more money and space and buys all the Jedi/Rebel stuff. I get commitment to a certain "thing". But when it's everything then it loses all meaning. Just become a millionaire, buy everything and store them. God knows Bezos could be the best collector. But with all that money, you could get into paintings, rare books, things that have a value. Gradually my envy of "having everything" left me.
So, before I started my new POs I grabbed a pen and started writing things down. Every comic I'd read. Every movie and show I'd watched. Every game I'd played. Every book I'd read. I wrote all that down and made a list of characters, teams and so on. I took into account nostalgia, childhood years, everything. In the end I made a list of characters I'd want. Some of them will probably never be made in 1/6th for one reason or the other. Still, I wrote them down. And I know, more or less, exactly what I want. What I'd buy. There is a hierarchy of sorts, but I'm still figuring it out. For example, as a kid I liked Spider-Man. I haven't done so for years and years. I don't really care. A Raimi Spider-Man rerelease would tempt me a bit, if I had nothing else on my plate. But he's not really up there on any level. Some things are tied with certain periods in life, and others I just like for X, Y & Z reason. A mixture of it all is what creaters the ranking. New things will come and be added, but they'll be carefully selected.
At the end of the day, I'm of the "collect that which is special" mindset. I wanted to collect all the Sith. I wanted to complete teams. Now I realise that despite the money and space that such things would entail, they wouldn't mean anything. Sidious and Vader mean something. I'd be willing to spend the extra cash on the Imperial Guards to create a small diorama. But if I spend 300 euros on Dooku just for completionism's sake, then I equate him and, say, a hypothetical 300 euro Big Boss figure, a character I like infinitely more. So that's more or less my logic. Mini Displays at most, and a "Museum Collection" of the distinguished few. Generally, I'm more interested in a Patrick Bateman than a Batman. My wishlist includes stuff like Grendel Hunter Rose, a good Mads Hannibal, a Vertigo Lucifer, a Count of Monte Cristo and so on. I prefer figures with tailored clothes and human sculpts, since that's the beauty of this type of a collection. The only character I'd collect multiples of, in any scale and type, is Doom. So, again, I'm a fan of the "special few" style. And the reason why is because as I've already said, it says something about you. It's like a map from your childhood to the now, explaining your tastes. It's a testament to what you truly like, love and have a special place for. Someone could look at it and make an assumption. That means that you've made decisions, resisted completionism and generally just put together something of meaning, small as it may be.
You're absolutely right too. It's not just collecting, this "fun" has been sucked out of everything. Forums are long gone and only a shadow of their former selves. I remember camping up for E3 and SDCC, obsessing over teasers and reveals. The wait for a new CBM or vidya would feel like an eternity. Every pushback felt like torture. We'd talk about it and speculate and so on and so forth. Now? Now it doesn't matter because these things are not special anymore. The community used to be smaller so the creators knew who they were addressing those things to. Now it all has to appeal to the larger demographic, so it has to be as tasteless as possible. No flair, no specific style, just a bland product. They smelled money and they kept on coming. We'd get a CBM twice or so a year, so they were a treat. Now we get on every two months and they're all the same blandness. It could be argued that the vast majority of comic books are the same brand of safe too. Batman and Spider-Man are not that different aside from aesthetics and the fact that Batman can be stripped down to make a more "mature" take. They both wear their costumes, run around and punch their villains. But nowadays it's not just superheroes. It's everything.
The problem is that nothing has any artistic merit. It's all a job. Assassin's Creed used to be a good series that took its time with each game. Then they booted the guy who came up with the idea, started putting games out every year, and removed all nuance and meaning. Now the games are just action RPGs with an AC title, the story's gotten to the point where you fight Ancient Aliens with the help of Marx, and they're more concerned with [current day] politics than anything else. Then apply that to every game, every show, every movie and you've got an endless stream of mediocrity.
The truth is, it's all derivative. They're all the same beats and stories. The same things that look "cool". They get approved by a committee and sent out to the public. People have nothing better to do, so they consoooooooooooooooom it all. New, old, revamp, it doesn't matter. There's not filter. It's new so you have to consoooooooooom. There are Star Wars fans who watched the ST and TCW just because they're canon. If you make a distinction and say "you know what, I don't like the direction so I'll stick with the old stuff" you're somehow not a "true" fan, but at the same time the **** who's never picked up an Iron Man book from the 70s, yet draws Mermaid Stony fanart is "just as valid a fan" as you. Point is, it's all just too much. Can you really tell me of anything that's stuck with you the last few years? Any blockbuster? Any game? I can hardly think of anything. Sopranos has stuck with me. Mad Men has stuck with me. Predator has withstood the test of time. Conan has. Will [insert random "new" (read derivative) IP]? I doubt it. Suits was discount Mad Men. It had a 7 Season run. It got sold all over the world. I watched 3 seasons of it as background noise yet I cannot remember a single thing bar the formula being repeated. I doubt anyone will remember it in a year. The Young Pope is a modern classic, but it'll never get any merch or public exposure (and it's for the best).
So yes, there is this phenomenon where people just buy things from [new thing] just because it's new and "acclaimed". It's the internet. Every streaming service can say what they want. Every website can be paid to say what it has to say. It's all an interconnected world of fakeness and the fact is, most people are just easily distracted and led. I doubt they've sat down to read some classic literature. It's not about snobbery in this instance, it's about just trying to gain something. Watching Netflix's Witcher will give you absolutely nothing. Reading the Witcher is just like reading average genre fiction. At the same time you could just get through something as commonplace as Blood Meridian. It's a well known and classic book. Yet how many people do you think have never read it, yet have watched every new Netflix production? Why not just devote some time to a good book instead of consuming whatever middle-brow trash is on tv? I'm not saying don't watch any tv, don't play any games, just pick and choose. I love Succession. Billions is a guilty pleasure. But I won't watch The Industry, for example.
And I know what you'll say. Escapism isn't a bad thing. We're not all heading to be Philosopher Kings so might as well just enjoy life. We could all be better but it takes too much effort for little rewards. And I get it. But see, that's the thing. It's not about escapism anymore. The geeks and nerds of old were different. The geek went to school, did his homework and was into sci-fi/fantasy/vidya/comics/etc. He poured his time into one thing. That was his escapism. He grew up, and kept assigning some time to his passion. The nerd wasn't even into such things. He was into his studies and just indulged in Star Trek and Heinlein's boooks to fantasize about all that he'd build in the future. The History Nerd still looks for the best sources and texts, with his escapism being the few movies and vidya that scratch that itch. Back then fans were genuine fans of specific things. What they consumed brought them genuine joy and they spend money to affirm that fact. They bought Luke Skywalker in every scale because Luke Skywalker meant something to them. One thing from there, one thing from here, by the end they had a collection of certain size that said something about them specifically.
The difference is, the modern consoomers aren't fans, they're just consoooomers. They watch the new "critically-acclaimed drama". They get obsessed over the new hit. They jump from genre to genre and streamig service to streaming service. They "watch" movies and shows while on their phones, just to tweet, post and make memes of the few key scenes. And then they're onto the next one. The audience for everything is everyone so nothing is perfected and directed at a specific group. Everything's forgotten specifically because it's made to be so. Nobody invests on anything. The ones with money buy whatever comes ouf of what they watched last and repeat it with every new thing. The big IPs try to keep up, destroying their future installments and banking on the battered wife syndrome by re-releaisng the same characters from old installments to cash in from desperate fans. It's all just a nonsensical nightmare.
Anyway, around that point I also got into collecting single issues again. I started with a 40 euro/month subscription which spiralled into the 90s sometimes. Eventually I got it down to 30 and now it's closer to 20-something. The reason is, the issues started piling up. Series I'd order two months in advance and then find underwhelming so I canceled them. Completed series that just sit there. Random issues. Longboxes. And you know what? It wasn't fullfiling. Not in the least. I didn't enjoy reading them because, let's face it, 90% of comic books have writing on par with YA novels. I suppose I wanted to "invest" in them. To this day my most valuable comic is Batman: Damned #1 with Batman's *****. I have the Robbie Reyes FA too. Some Image #1s. I can't think of much else. As a kid who got his comic news through the net, since there weren't any LCS next to me, apart from the stores carrying Ultimate Marvel, I thought that whatever happened in those books "mattered". Once I started actually reading them online and then buying them, I started feeling more and more disgusted each day. It felt hollow. So now I only follow a few indies which are genuinely interesting and I'm looking forward to reading them every month. They have a different art, writing and narrative style. Each one feels like something that's worth the 5 bucks.
My point is that the whole "superhero craze" just burned me off and actively made me hate it all. When you're a kid they seem fine. But then you start noticing the blemishes, the faults, the nature of the industry. And in [current year] where everyone and their mother is "into them", when you're forced to acknowledge them as "equals" in their "fan points", it rubs you off. A bit of it is the filter that's been broken. The other is the loss of time. How many hours did I pour into genuine nonsense when I could've just practised an hour more? How much money? Just how much time has been wasted on something trivial that brought only an illusion of satisfaction? The comics, the figures, I just chased something for the sake of it. It became a compulsion and I think generally it's brought upon when you miss something tangible so you substitute it with easily consumed media and trinkets. I suppose I am a bit mad at all the "normies". They just don't get to claim to be as big fans as I am, *********! I poured all into this hobby and I got... Nothing. It's not even a hobby. It's just a poor imitation of it. And yet, they enjoy them, they who have given nothing, and I'm just sitting here, seething. They watch the flick, they make their gay fanart on Tumblr, post their ships, whatever else. The realization that I'd given what I had to give on mass produced, low quality stories, characters and concepts that would keep on being repeated forever just made me angry and sad.
Because that's the difference between being a fan of a certain property and a superhero fan. The latter never ends. You have a finite amount of media from the former. Movies, seasons of a show, books, and so on. But when you dive into a "neverending" Universe, you're just becoming addicted to the cycle being repeated yearly. Same story but with X flavour, Y costumes and Z gimmick. And on and on. Moore was right, really. Before 4, a Halo fan just had a couple of games and books He could buy the figures, the collector's editions, everything. Because he had a fixed starting and ending point. His collection would've meant something, in a way. But with comics where do you stop? Do you buy the 3.75"? The 6"? The movie stuff? The import figures? Do you follow your favourite character in all the crossovers, tie-ins and OGNs? Where does it stop? It's too much. And it's just... empty. It's not great literature that will stick with you. All the characters change personalities and beliefs with every writer, so they're merely puppets. It's even more hollow than old blockbusters because it's an inherently soulless medium. Not the comics as a whole, but the Big 2 stuff. Yes, you're bound to get a good run but that's the exception and you have to isolate that from the rest.
Now, I'm not being just a contrarian. I sat down, decided what I liked, what I didn't and that was it. I have an external HD with TBs of comics in it. Whole chronological packs. Digital rips. But not of everything. Just the few characters that "matter". Runs I really liked. And that was it. The chapter closed. Batman will keep on chasing the Joker. The X-Men will keep cucking and killing each other. Nothing matters and nothing ever will. So what I've read I've read. If others are discovering them now and like them, even though I find them absymal, more power to them. Honestly, I don't even enjoy reading what I used to like nowadays. But there is an emotional attachment involved, which I recognize and accept. So I keep them saved there. I'll buy a good Omnibus that represents a certain Era. But I'm just... done with caring.
Back to the figures, at the beginning I did have this "gotta catch'em all" mentality. Figures kept being revealed from the hot new movie/show/game. So much to get. You know what changed my mind? Looking for reviews on youtube and looking at the people with such collections. It'd be an obese guy with a ****** beard sitting in a run down, dimly lit room, with his shelves stacked with figures upon figures upon figures, talking about a new plastic toy that he'll forget about in a few hours. That was the ugly side. Then I saw the professionals. The guys with lots of cash, entire furnished rooms and tons and tons of figures, statues, maquettes, busts, the whole deal. And that just made me feel overwhelmed. What was the point? They just had everything. I couldn't make an assumption. I couldn't tell what they liked. What kind of person they were. They just had... everything. There's a guy who's a huge Hulk fan so he collects Hulk merch. Another has more money and space and buys all the Jedi/Rebel stuff. I get commitment to a certain "thing". But when it's everything then it loses all meaning. Just become a millionaire, buy everything and store them. God knows Bezos could be the best collector. But with all that money, you could get into paintings, rare books, things that have a value. Gradually my envy of "having everything" left me.
So, before I started my new POs I grabbed a pen and started writing things down. Every comic I'd read. Every movie and show I'd watched. Every game I'd played. Every book I'd read. I wrote all that down and made a list of characters, teams and so on. I took into account nostalgia, childhood years, everything. In the end I made a list of characters I'd want. Some of them will probably never be made in 1/6th for one reason or the other. Still, I wrote them down. And I know, more or less, exactly what I want. What I'd buy. There is a hierarchy of sorts, but I'm still figuring it out. For example, as a kid I liked Spider-Man. I haven't done so for years and years. I don't really care. A Raimi Spider-Man rerelease would tempt me a bit, if I had nothing else on my plate. But he's not really up there on any level. Some things are tied with certain periods in life, and others I just like for X, Y & Z reason. A mixture of it all is what creaters the ranking. New things will come and be added, but they'll be carefully selected.
At the end of the day, I'm of the "collect that which is special" mindset. I wanted to collect all the Sith. I wanted to complete teams. Now I realise that despite the money and space that such things would entail, they wouldn't mean anything. Sidious and Vader mean something. I'd be willing to spend the extra cash on the Imperial Guards to create a small diorama. But if I spend 300 euros on Dooku just for completionism's sake, then I equate him and, say, a hypothetical 300 euro Big Boss figure, a character I like infinitely more. So that's more or less my logic. Mini Displays at most, and a "Museum Collection" of the distinguished few. Generally, I'm more interested in a Patrick Bateman than a Batman. My wishlist includes stuff like Grendel Hunter Rose, a good Mads Hannibal, a Vertigo Lucifer, a Count of Monte Cristo and so on. I prefer figures with tailored clothes and human sculpts, since that's the beauty of this type of a collection. The only character I'd collect multiples of, in any scale and type, is Doom. So, again, I'm a fan of the "special few" style. And the reason why is because as I've already said, it says something about you. It's like a map from your childhood to the now, explaining your tastes. It's a testament to what you truly like, love and have a special place for. Someone could look at it and make an assumption. That means that you've made decisions, resisted completionism and generally just put together something of meaning, small as it may be.
A friend and I were talking about this not too long ago.
It used to feel special and there used to be more time and shared experiences, but along with the proliferation of content has come an endless stream of merchandise.
I know this is going to make me sound old and grumpy but who wants characters from every single game, film or TV show that gets spewed out in this day and age? I see $1000 - $2000 statues or whatever of characters and looks that I really believe will be forgotten in a couple of years instead of enduring for decades and becoming pop culture icons. Nobody's going to care.
The world has changed and I think a lot of us are/were operating as if the old ways and rules still apply. When every film is an event there are no more events.
I'm not against leisure, not against art or pop culture, or down on the fact that the entertainment we love is at the forefront for the moment, but taking a look at the sheer volume of what's available to *buy* -- a fire-hose of ephemera -- I wonder when they transformed geeks into mere shoppers.
Just shoppers.
I know this is a weird sentiment to express on a *collector* forum but it just looks like a merch orgy to me with very little actual staying power.
You're absolutely right too. It's not just collecting, this "fun" has been sucked out of everything. Forums are long gone and only a shadow of their former selves. I remember camping up for E3 and SDCC, obsessing over teasers and reveals. The wait for a new CBM or vidya would feel like an eternity. Every pushback felt like torture. We'd talk about it and speculate and so on and so forth. Now? Now it doesn't matter because these things are not special anymore. The community used to be smaller so the creators knew who they were addressing those things to. Now it all has to appeal to the larger demographic, so it has to be as tasteless as possible. No flair, no specific style, just a bland product. They smelled money and they kept on coming. We'd get a CBM twice or so a year, so they were a treat. Now we get on every two months and they're all the same blandness. It could be argued that the vast majority of comic books are the same brand of safe too. Batman and Spider-Man are not that different aside from aesthetics and the fact that Batman can be stripped down to make a more "mature" take. They both wear their costumes, run around and punch their villains. But nowadays it's not just superheroes. It's everything.
The problem is that nothing has any artistic merit. It's all a job. Assassin's Creed used to be a good series that took its time with each game. Then they booted the guy who came up with the idea, started putting games out every year, and removed all nuance and meaning. Now the games are just action RPGs with an AC title, the story's gotten to the point where you fight Ancient Aliens with the help of Marx, and they're more concerned with [current day] politics than anything else. Then apply that to every game, every show, every movie and you've got an endless stream of mediocrity.
The truth is, it's all derivative. They're all the same beats and stories. The same things that look "cool". They get approved by a committee and sent out to the public. People have nothing better to do, so they consoooooooooooooooom it all. New, old, revamp, it doesn't matter. There's not filter. It's new so you have to consoooooooooom. There are Star Wars fans who watched the ST and TCW just because they're canon. If you make a distinction and say "you know what, I don't like the direction so I'll stick with the old stuff" you're somehow not a "true" fan, but at the same time the **** who's never picked up an Iron Man book from the 70s, yet draws Mermaid Stony fanart is "just as valid a fan" as you. Point is, it's all just too much. Can you really tell me of anything that's stuck with you the last few years? Any blockbuster? Any game? I can hardly think of anything. Sopranos has stuck with me. Mad Men has stuck with me. Predator has withstood the test of time. Conan has. Will [insert random "new" (read derivative) IP]? I doubt it. Suits was discount Mad Men. It had a 7 Season run. It got sold all over the world. I watched 3 seasons of it as background noise yet I cannot remember a single thing bar the formula being repeated. I doubt anyone will remember it in a year. The Young Pope is a modern classic, but it'll never get any merch or public exposure (and it's for the best).
So yes, there is this phenomenon where people just buy things from [new thing] just because it's new and "acclaimed". It's the internet. Every streaming service can say what they want. Every website can be paid to say what it has to say. It's all an interconnected world of fakeness and the fact is, most people are just easily distracted and led. I doubt they've sat down to read some classic literature. It's not about snobbery in this instance, it's about just trying to gain something. Watching Netflix's Witcher will give you absolutely nothing. Reading the Witcher is just like reading average genre fiction. At the same time you could just get through something as commonplace as Blood Meridian. It's a well known and classic book. Yet how many people do you think have never read it, yet have watched every new Netflix production? Why not just devote some time to a good book instead of consuming whatever middle-brow trash is on tv? I'm not saying don't watch any tv, don't play any games, just pick and choose. I love Succession. Billions is a guilty pleasure. But I won't watch The Industry, for example.
And I know what you'll say. Escapism isn't a bad thing. We're not all heading to be Philosopher Kings so might as well just enjoy life. We could all be better but it takes too much effort for little rewards. And I get it. But see, that's the thing. It's not about escapism anymore. The geeks and nerds of old were different. The geek went to school, did his homework and was into sci-fi/fantasy/vidya/comics/etc. He poured his time into one thing. That was his escapism. He grew up, and kept assigning some time to his passion. The nerd wasn't even into such things. He was into his studies and just indulged in Star Trek and Heinlein's boooks to fantasize about all that he'd build in the future. The History Nerd still looks for the best sources and texts, with his escapism being the few movies and vidya that scratch that itch. Back then fans were genuine fans of specific things. What they consumed brought them genuine joy and they spend money to affirm that fact. They bought Luke Skywalker in every scale because Luke Skywalker meant something to them. One thing from there, one thing from here, by the end they had a collection of certain size that said something about them specifically.
The difference is, the modern consoomers aren't fans, they're just consoooomers. They watch the new "critically-acclaimed drama". They get obsessed over the new hit. They jump from genre to genre and streamig service to streaming service. They "watch" movies and shows while on their phones, just to tweet, post and make memes of the few key scenes. And then they're onto the next one. The audience for everything is everyone so nothing is perfected and directed at a specific group. Everything's forgotten specifically because it's made to be so. Nobody invests on anything. The ones with money buy whatever comes ouf of what they watched last and repeat it with every new thing. The big IPs try to keep up, destroying their future installments and banking on the battered wife syndrome by re-releaisng the same characters from old installments to cash in from desperate fans. It's all just a nonsensical nightmare.