I think Hot Toys is a great company for pushing the boundaries of the 1/6th scale figure. They have a great base body. When they get a sculpt right it's phenomenal. Their quality control over mass produced paint apps is unrivaled. They do great outfits for their figures. It looks like they actively seek to outperform their last issued figure, and they aren't afraid to attempt items others baulk at.
Even so we shouldn't settle for mediocre when we know they can do better, and it shouldn't be us that shouldn't settle for it. It should be Hot Toys. To shine they really shouldn't be doing recognised pop culture figures they have no license for. Many times, it seems they take on a project before acquiring all the necessary rights. I find it strange that they choose to get these rights as an afterthought. It's like they do things on the run. I think they are good enough, and deserve more respect for their achievements, from these licensor's. Lucky it's not me running the company or I'd stipulate that any contract be nullified if there wasn't full co-operation from the studio, in supplying reference material, and the likeness rights from the applicable actor in advance. Their reputation should be enough for licensor's to accept a few of these small conditions.
It doesn't matter if you buy them or not. They always sell out, and most times, in advance of their release date. So what would it take for Hot Toys to take another step up the ladder and punch out consistently great figures? None. They are pretty much doing it now, but what would it take for them to release consistently better figures? Just a bit more effort in securing rights before securing contracts. The end result will stand them in a much better light, and reward them many times over. It's definitely an area they need to improve upon. Oh, and they need to get rid of the twisty ties. How hard is it to have that stopped?