I can't be scathing enough in any post on any forum to accurately describe my disgust with that film. The director needs to have his scissors and crayons taken away. Permanently. Why they gave him a second chance, I'll never understand.
Marvel's only real goal is to pump out the comic-based movies while they're hot, collect the money and run. It's a terrible way to do business, short-sighted at best. The only way that comic-based movies will continue to gain solid box office draws is if people continue to recognize them as quality entertainment. Films like FF, X3 and Elektra do the exact opposite.
My advice to the studios? Take a cue from Raimey and Singer: Focus on the characters, and make the action fit the story. Doing it the other way around (a la Michael Bay) just destroys any hope of the film's longevity. Oh, and leave the cheesey one-liners and MTV-esque dialogue at the door.
I could go on, but I'll quit. Sorry.