I don't know anyone under the age of 50 that actively goes to see Bond movies, pensioners single handedly holding the UK box office together.
I watched Skyfall when it came out. The trailers and ads before it were insane. 40 minutes of Sony Vaio and Ericsson adverts mixed in with Omega watches and whatever cars were in the film. I felt like I'd seen a full film before the actual film even started.