When 'Star Wars' first came out in 1977, we didn't even have this yet...
Post He-Man pretty much every brand went into the eXtreme roided 90s look, with eXtreme muscle, eXtreme gear, gadgets and eXtreme "Ninja-Dayglow!" (cause that makes 90s eXtreme sense to the Max!!! )I wondered why on earth they had gone for such a muscular look!