Star Wars: The Last Jedi (Dec 15th, 2017)

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‘Star Wars: The Last Jedi’ Has Already Been Pulled From Chinese Theaters
Posted on Wednesday, January 17th, 2018 by Hoai-Tran Bui
The Last Jedi china

Star Wars: The Last Jedi wasn’t the movie that Chinese audiences were looking for. The science-fiction sequel tanked in China, following up a disappointing $28.7 million debut with one of the worst second-weekend declines the Chinese box office had ever seen. To kick the movie while it was down, it came in second that weekend to the third film in a sexist domestic romantic-comedy series, The Ex-File 3: The Return of the Exes.


After a 92% drop in its second weekend, Star Wars: The Last Jedi has already been pulled from Chinese theaters, according to The Hollywood Reporter. Jimmy Wu, chairman of nationwide Chinese cinema chain Lumiere Pavilions, told THR:


“The Last Jedi has already been completely pulled from cinemas here. It’s performed much worse than we could have expected.”

While Rian Johnson‘s film has shot to the top of the box office in North America, becoming the highest-grossing movie of 2017, Disney and Lucasfilm have failed to crack the ever-perplexing Chinese market, which controls a huge portion of the worldwide box office grosses thanks to its standing as the second-largest film market in the world. According to Forbes, Last Jedi is the worst-performing big budget movie in China since 2013’s The Lone Ranger. At this rate, Last Jedi will finish in China with only $50 million, performing worse than box office disappointments like Valerian and the City of a Thousand Planets ($62 million) and Geostorm ($65.6 million).

So what’s the cause of this surprising drop? Chinese market research experts tell THR that it’s because Chinese audiences are largely unfamiliar with the franchise, which has no cultural “legacy” in the country. The original trilogy never received a wide release in China, and young audiences mostly flocked to The Force Awakens out of curiosity, and Rogue One out of excitement for its Chinese stars Donnie Yen and Jiang Wen. But the box office performances of Star Wars movies have been degrading across the board, market researcher James Li said, with Force Awakens raking in $124 million in 2016 and Rogue One earning $69 million in 2017 — both well below Disney’s forecasts.



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‘Star Wars: The Last Jedi’ Has Already Been Pulled From Chinese Theaters
Posted on Wednesday, January 17th, 2018 by Hoai-Tran Bui
The Last Jedi china

Star Wars: The Last Jedi wasn’t the movie that Chinese audiences were looking for. The science-fiction sequel tanked in China, following up a disappointing $28.7 million debut with one of the worst second-weekend declines the Chinese box office had ever seen. To kick the movie while it was down, it came in second that weekend to the third film in a sexist domestic romantic-comedy series, The Ex-File 3: The Return of the Exes.


After a 92% drop in its second weekend, Star Wars: The Last Jedi has already been pulled from Chinese theaters, according to The Hollywood Reporter. Jimmy Wu, chairman of nationwide Chinese cinema chain Lumiere Pavilions, told THR:


“The Last Jedi has already been completely pulled from cinemas here. It’s performed much worse than we could have expected.”

While Rian Johnson‘s film has shot to the top of the box office in North America, becoming the highest-grossing movie of 2017, Disney and Lucasfilm have failed to crack the ever-perplexing Chinese market, which controls a huge portion of the worldwide box office grosses thanks to its standing as the second-largest film market in the world. According to Forbes, Last Jedi is the worst-performing big budget movie in China since 2013’s The Lone Ranger. At this rate, Last Jedi will finish in China with only $50 million, performing worse than box office disappointments like Valerian and the City of a Thousand Planets ($62 million) and Geostorm ($65.6 million).

So what’s the cause of this surprising drop? Chinese market research experts tell THR that it’s because Chinese audiences are largely unfamiliar with the franchise, which has no cultural “legacy” in the country. The original trilogy never received a wide release in China, and young audiences mostly flocked to The Force Awakens out of curiosity, and Rogue One out of excitement for its Chinese stars Donnie Yen and Jiang Wen. But the box office performances of Star Wars movies have been degrading across the board, market researcher James Li said, with Force Awakens raking in $124 million in 2016 and Rogue One earning $69 million in 2017 — both well below Disney’s forecasts.

WOW. Here that noise?
HT just killed the TLJ figure line
 
WOW. Here that noise?
HT just killed the TLJ figure line

Nah, the US box office is still strong (for now), so toy companies know US fans will buy that stuff (for now). I'm curious to see if HT makes new Finn and Poe figures though. They seem to be the least popular characters in the franchise, at this point. I'm sure Rey, Kylo, and Luke should sell well.
 
Just got an email from my 70 year old dad. I thought some of you might get a kick out of it, lol:

Going to catch the 11:45 showing of Star Wars. Am I going to hope the black guy gets killed off? Or has his acting improved?

And for those keeping score my dad really enjoyed RO but didn't much care for TFA.
 
Just got an email from my 70 year old dad. I thought some of you might get a kick out of it, lol:



And for those keeping score my dad really enjoyed RO but didn't much care for TFA.

His hopes are going to be so cruelly dashed by Rose later in the film :gah:
 
I think they sell the bromance surprisingly well considering the two characters have only spent about 10 minutes of screentime together.


I still maintain that that collision probably should have killed both of them anyway.
 
I still maintain that that collision probably should have killed both of them anyway.

Yeah, I hand wave away a lot of Finn's kamikaze attack. Like the super cannon melting the steel cannons on Finn's speeder but not his flesh and bones. I still thought it was a cool moment overall but clearly not very realistic.
 
There is definitely a new wave of shame sweeping China. Those who have seen TLJ.

Its a good bet that TLJ just destroyed the Chinese market from any further interest in Star Wars. Solo will tell.
 
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