The Clown Prince of Crime
Super Freak
Yeah, the time and money spent for Penguin is just to have that name and reveal for the trailer and advertising. If it helps bring in butts, then that's all that matters.
It doesn't. Colin Farrell is box office poison. In fact, no one is even talking about Penguin. Actually, Pattison has been the only thing that's gotten any attention. Reminds me of Batman Begins. If the film is good, I expect it to be a moderate success like Batman Begins. It'll make more the the $350 mill that BB made in 2005, but I don't see The Batman being a billion dollar film.
Now the sequel, that could be big like TDK if they get a truly great villain that gets people excited. They could go with Joker again, maybe Phoenix's Joker could get people talking too, but I would use a different villain or brand new never before used character and a big name actor like Nicholson was back in 89 to play the role. Joker is overexposed. Someone like Daniel Day Lewis as Mr Freeze or Leo Dicaprio (who is slowly morphing into Jack ), would get people talking.