csi
Super Freak
sweet!!!!!
New 'Indiana Jones' trailer gets a widget
By Gail Schiller
NEW YORK -- When a second trailer for "Indiana Jones and the Kingdom of the Crystal Skull" premieres online, it should spread as fast as the first thanks to a widget.
While Paramount plans to launch their first widget this week, the studio declined to state when the new "Indiana Jones" trailer will debut.
Paramount is counting on the small, portable applications that can be posted on blogs and social networks to maximize the exposure for its trailers. The first "Skull" trailer, released in March, has racked up millions of views.
Paramount turned to widget provider Clearspring for "Skull," which will include a contest with the release of the second trailer. The two fans who manage to distribute their "Skull" widgets most will win trips to the world premiere of the movie and the chance to be red-carpet correspondents in footage that will be streamed onto the "Skull" widgets following the premiere.
"I think the reason that studios are excited about widgets is that word-of-mouth and buzz is what Hollywood is after all the time," said Peggy Fry, senior vp sales and client services at Clearspring. "If you think about it, what a widget is, it's a digital version of word-of-mouth."
Clearspring also is creating widgets for Paramount's Mike Myers comedy "The Love Guru," which will include exclusive viral videos of Myers in character. The widgets, which launched Tuesday, will live on Myers' Guru Pitka MySpace page, where his character will blog about love advice, as well as on Facebook, YouTube and other social networking sites.
Amy Powell, senior vp interactive marketing at Paramount, credited Clearspring with sophisticated backend technology that allows the studio to track its widgets wherever they lived so it wouldn't have to limit its promotions to a single platform such as MySpace or Facebook.
"We pushed Clearspring to create new technological advances for us to fit our long list of requests for our out-of-the-box thinking," Powell said.
Every week Paramount will add a new viral video to the widget, for a total of about eight to 10 videos. The widgets also will include other exclusive content including a "Love Guru" trailer, clips and behind-the-scenes footage.
Cant wait to see the new trailer I hope it doesnt give to much away though,
That was as good as the teaser. Can't be long now for the new trailer though will it be attached to Ironman?
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