To me? Not much. I only collect almost exclusively 1/6 and got swept into the hobby in 2010. I believe that was the golden age of 1/6 figures because ideas were brimming and variety was king. Hot Toys was doing as much as they can in around that time with licences from DC, Marvel, Terminator, Aliens, and many more.
Nowadays it's the obligatory MCU/Star Wars/DCEU iteration, which for the record I really love but it robs any kind of imagination and expectations off the hobby. I know I'm gonna get a new Captain America based off the new movie, I know that Far From Home Spider-Man would be made eventually. I also believe that multiple iterations of the same character only dilutes my enthusiasm for the hobby because I feel like it's a service by the manufacturers rather than a labor of love.