Stop with “the baggage” “risky reputation” nonsense! Bond is one of the most successful book and movie franchises of all time. Amazon were desperate to buy that franchise. The only “risk” is that Amazon mess up their stewardship of the characters and franchise; Bond has a huge fan base and it’s silly to keep saying the character is risky - the last film made over $770 million and was the fourth biggest film of the year. People are clearly just fine with James Bond.
What Brian DePalma did with the first Mission Impossible was seen as controversial in the mid 90s, but it set the blueprint on how James Bond moving forward can succeed. Mission Impossible originally, at it's core, had more of a Cold War era kind of tone in terms of storytelling. But as the Cruise MI series moved along, it became an action/techno thriller franchise with some homage and callbacks to the original source material. What DePalma did was create a "Kelvin Timeline" for MI before JJ Abrams did it for the 2009 Star Trek series.
The current MI series is "Mission Impossible In Name Only"
If more James Bond comes out, it will have to take that same road. He can still have gadgets. He can have the latest cool car. He can still have Q. He can still have antagonists with some over the top creature feature to them. But the tone has to adapt to the modern world and current geopolitical environment.
If you don't have the biggest movie star in the entire world supporting your series, then you are better off with an ensemble. A bigger backstory. A slightly more moderate backstory element pushed Skyfall over the top with many fans. From a practical standpoint, you don't want a situation where one actor can hold the entire franchise hostage. Instead of five guys fighting over who can play Bond, then have 5 guys total. Why not throw Idris Elba, Tom Hardy, Richard Madden and a few others in at the same time. Golden Eye was pretty interesting with 006 in the mix, so more agents isn't always a bad thing.
The pathology of James Bond white knuckling his personal trauma in film decades ago just isn't marketable today. It's just not. A new franchise is going to have to toe the line. Honor the legacy from before, but infuse the best elements that modern film/storytelling/prestige level production has to offer. You aren't looking for a replacement, you are looking for a high quality fusion of the best elements across different eras. That's a very thin margin for error.
But yes, this is incredibly risky. It's a storied and established IP, but there's a huge checklist of issues, stories and nations that will be treated as No Go Zones. It's very hard to take a spy/action thriller series anywhere like that. Be interesting to see what happens.