Not really sure why people are shocked about the price. Just a few months ago, people were blown away that the Bucky Barnes from Falcon and The Winter Soldier was $250, and then a few months later Yelena was $270. It's the new normal, unfortunately. Even once things eventually do get back to normal, and I suspect we're still a while from actual normalcy again, these prices won't go down, they'll just stay stagnant for a bit before rising again.
I just consider myself fortune I have a version I'm happy with of just about every character I genuinely care about. I'm only missing a few I feel I absolutely need to have, like Bespin Han, Mace Windu, a good Aragorn, John Marston, and a small handful of others. Between running out of display space and rising prices, I'm glad I'm in a place that I need to start being choosey.