Of course they feel that way. Look at how popular Faith leader is. I too would rather want a new character, but I can understand why they made this first. The demand for a smaller MP Optimus is obviously there, and from what I've seen on the forums, most people would rather have an official alternative, which they now have. It also blends in with Classics figures a lot better then Faith Leader does, so that might be another factor for people to buy this.
But of course, they ruin it by including the trailer and retailing it for that ridiculous pricetag. If it was a standalone release, I bet that a lot of people would be selling off their Faith Leader and going for this guy instead, but as it is.... But hopefully we'll get a more affordable Hasbro release.