Bad news reaches us from our sponsors, Big Bad Toy Store and TFSource. The Transformers Prime First Edition toy line, which contains amongst others a very sharp screen accurate Optimus Prime and Bulkhead, plus Cliffjumper with show-accurate arm cannons, have been officially canceled for US distribution. A very small few made it to Toys R Us, along with a partial release of the line in Asia and Canada. Although it was always intended to be a limited run line, it looks now like that many preorders may simply not be filled.
Earlier today, Big Bad Toy Store began sending out the following email:
We apologize that we have learned that Hasbro has canceled these [Transformers Prime First Edition] figures. We will be listing new TF Prime preorders on Wednesday 2/1. Some of these may convert to new listings and some will be canceled. We will email you with updates between now and Wednesday.
TFSource also posted the following on Twitter and Facebook:
Unfortunately we have some bad news, we didn't want to call it until Hasbro confirmed, but the rest of the Transformers Prime First Edition series figures will not hit the US. New Prime preorders will be up next week, if you already have placed an order you can opt to convert to the new product (RID) or cancel your order if you no longer want the RID piece. Once we have more news and the new preorders up next week we'll reach out directly to all customers that preordered.
Unfortunately it seems likely that the line will at this point never see a full, mainstream US release. However, hope is not completely lost - this may be like previous occasions where items that seemed to be canceled eventually turned up in discount stores such as Ross, as was the case with the Reveal the Shield Voyager assortment, Power Core Combiners or Windcharger.
We live in the hope.