It is the same. If you eat at restaurant and you really like that meal, you will try to make it at home and then you can make recipe and give it on internet. This is legit, or you can't? You never try cook meal, which you try in restaurant? From cooker, which study and learn experience during his life and you steal his recipe and make it at home and he don't have any penny from it?
And there is correlation - You used other properties without their permission. And doesn't matter if you gain money from it or not. You steal it. And it same, if you use picture with trademark or buy bootleg figure. Both is for personal usage.
And I know, that is different story with company, which selling that figures, but for buyer it is same...almost... (And other side, with their 90 pounds figure, they will not gain big money from it
)