We know how eager you guys are for further information and for updates. As you know we have been busily seeking necessary funding to achieve our plans and it is not easy in the current economic climate. It has taken far too much of our time and believe me it is very boring. Nowhere near as much fun as getting products developed and seeing them come to life. Sadly it is unavoidable in business though.
Manufacturing and selling products is harder than ever, especially with rising costs from China, which result in increased selling prices to the end customer. Believe when I say that as a business we take increasing costs very seriously. We are all too aware of how hiked up prices reduce sales, with customers put off by higher and higher ticket prices. It is not something we take lightly.
Setting pricing is very much like making a pie and unfortunately in this day and age, too many people want larger slices of that pie. There is only so much to go around and everyone needs to make a fair amount to sustain their respective businesses. When you take into account development cost, product cost, licensor royalty, distributor margin and retailer margin, it does not leave a lot of money left over for the manufacturer to re-invest into future products. Like other manufacturers out there we are being squeezed from all angles.
Customers’ expectations for a product are higher than ever and the costs to achieve the quality necessary to meet these expectations is very high. As such the selling price too is high, which means that the products do not get the level of support required to generate enough profit for re-investment.
To this end we made the decision to release the Tenth Doctor as a BIG Chief exclusive for the 50th Anniversary. This will, we hope, generate additional revenue to develop and manufacture the products that we know you are all craving for.
You wanted honesty, you got it. All we ask in return is that you urge your friends and fellow collectors to sign-up and order the Tenth Doctor.
Thanks BCS
