I think it has more to do with the fact that nobody remembers TIH and even Marvel wants you to forget it
Yeah, that's my problem. Not Ross himself (like has been said, he's always been an a-hole). I wanted someone to call him on it. Clearly some of these characters (especially Stark and almost surely Black Widow) know he's pulled way worse **** than the Avengers. Someone should have said something (particularly relating to the events in NYC and on the campus in TIH) as soon as he started showing those video feeds.