There's a light source in those images that's turned the jeans white in places. I think they're meant to be dark blue, as that's how the official products were coloured:
Yet, when you look at screen grabs the colour varies wildly from dark blue to very light. Don't know if that was meant to represent the effects of dust and wear, or if it's down to the brightness setting.
These conform more to the official guide's dark blue:
What it boils down to is that, due to the apparent lack of consistency, there's no
wrong shade.
More importantly, Kit has received and already shipped out the missing/broken parts from the Clicker and Joel.