Not to mention Target is having a 50% off sale on a different toy every day in November. And Kmart regularly has buy 1 get 1 free on all action figures every year around Black Friday. To think that 40% off is some of unheard discount that simply MUST be a mistake is preposterous. Especially at an online store, which frequently have ridiculous price cuts. Amazon was selling the first 6" Black Series wave for like $5 each 2 years ago. They had an exclusive 6-pack of Build-A-Droid figures which went from $60 to around $11 like 3 months after release. Target often has their exclusive toys clearanced out all the way down to 70% off after Christmas sometimes less than 3 months after they first came out.