EA: We Won't Charge For Traditionally Free Game Demos
Written Tuesday, March 23, 2010 by Dan Webb
The internet was set alight yesterday with reports that EA were looking to charge for "very long game demos."
EA's VP of Corporate Corporations, Jeff Brown, was quick to clarify and go on the record with Kotaku and state that they are not planning to charge for traditionally free game demos.
"EA SPORTS, EA Games and EA Play are each experimenting with download strategies that deliver fresh game content in formats players want to experience," said Brown.
"To date, there is no set pricing strategy for the entire EA portfolio. And many of the proposals include free-to-play content on models similar to Madden Ultimate Team, Battlefield Heroes and Battlefield 1943," he continued.
"None of the proposals call for charging consumers for traditionally free game demos."
The idea according to Brown is to deliver "premium content to consumers before, during, and after the launch of a packaged-goods version of the game." Whatever that may mean.