how is their marketing irrelevant? HT puts there specs out early for a reason. They strive to make their products better, they want criticism, so they can turn out a better product and by releasing full pics early, it allows them to take in feedback and make minor adjustments. They don't do it all the time, but they do make adjustments on most products.
Enterbay do the same do they not? I'm sure the T-800 had changes between teasers and final. That's why they show the WIP shots, no