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I get that too. I think to me it would make more sense to do someone from the crew, but not necessarily one of the core characters people want most.I see your point but I understand Nanjin's plan of not releasing all of the key characters early on and then having the line(s) simply fizzle out. From a financial perspective, the current plan seems to work out for both EXO-6 and collectors. The Kirks, Spocks, Picards, etc., will always be the big sellers, regardless of when released. Providing some of these 2nd tier(?) figures early on shows us that the lines will go deeper than just the bridge crews, for example. Just my take.
As for "Q", the sculpt really manages to capture the cockiness, dangerous and whimsical nature of the character. Based on that one pic, it just may have supplanted "FC" Data as the best sculpt yet.
Like for instance with TNG a lot of people probably want Picard, Data, and Worf so why not start with Geordi or Riker?
That or if they’re doing Q maybe a dual release of Q and someone else at the same time or shortly afterwards.
I know there’s a thought process that goes into this but it feels a little random. Whereas with Voyager for instance it seems more natural to get Janeway and then fill out the crew with EMH and Seven (soon).