I like the body in the SHF better, the proportions are better, the paint is better, the muscle tone is better, all way more realistic in general.
The body of the Figma is just retarded in all of those fronts, well, not retarded, just too stylized, it's ok if you want a stylized version of Bruce, I guess.
Can't wait for the figuarts! In the mean time I've really enjoyed the Figma...I thought it looked awful in pre production but in hand it's really cool (the Figma I mean)