I would say these are pretty much equal to Star Wars black in terms of paint apps and sculpt. Which means that some are really spot on and some are sorta close-ish. I'm so relieved to see Ned (and really all of them) having good paint jobs after the blah pic I posted elsewhere. But bad paint apps happen to every line.
I see now that the Hound's hair was probably flattened to allow him to wear the helmet. I'm okay with that compromise, to be honest. He looks great in it. He's probably the most successful likeness of the bunch (next to the White Walker, who is perfect but also monster-y so easier to get right, I guess.) I think Ned looks really great, too, with a good paint job. Jon is not bad. I certainly see him in the face. It is perhaps one of the softer sculpts. I think, unfortunately, Danerys is the most off the mark. She's a pretty figure, but I'm having a hard time seeing Emilia Clarke in there. But, I'm sure there will be more opportunities to get her face sculpt more on target.
Overall, I'm VERY happy.