The look was the least of its problems, the biggest was the change in it's behavior and features. It wasn't a rampaging beast tearing up the city, it was a confused animal trying to survive, and the fire breath was all but left out and poorly handled where used, and the human aspect was pretty childish. I was expecting the American Godzilla to be a miror of Toho's work, just making a more accessible human story because it would be English speaking actors and actresses, and better effects because of the money American studios put into films. The team opted to reinvent the wheel unfortunately, and worse, the original team behind it probably would have kept it more true to Toho's Godzilla and we'd have gotten Winston's Godzilla most likely.