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Exactly. Hot Toys seem to have a very clear profit margin which needs to be achieved, otherwise a project won't fly.I think they would have to see really high PO numbers on the figures before even considering making the car if sales were bad first time around.
Clearly there are some exceptions to this rule when you look at some of those Zombie figures etc, however I imagine there could be exceptions to the rule if they are trying to break into a slightly different market of potential new customers or Howard thinks it's cool.