I didn't even think about how the eyes might look "dead" when not lit up until reading this discussion today.
I've railed against Hot Toys' lame gimmicks going back to, at least, Ghost Rider. If you want light up features, action punches, talking, etc., seems like you could go with Hasbro. Do high end collectibles need that junk? If it doesn't affect the standard, stock figure, then fine. No biggie when the Predator laser sighting or Terminator eye isn't lit. But something like this? Who is going to keep it on 24/7? In which case the gimmick has very little utility in even the scenario where people care about it. Another big annoyance with me is that the batteries have to be removed, otherwise they will corrode and potentially damage the figure. Gotta agree with Justin's video, they should have included a standard head with painted eyes for those who don't care about the gimmick.