To be fair, there is a limit to what you can do with action figures, especially within
the confines of licensing, production and tooling costs.
Hot Toys has become predictable, if anything... not boring if they are making things someone is into collecting.
Hasbro, Mattel, NECA, McFarlane Toys, Bandai, Playmates and yes, even Hot Toys can only go so far in their
specific toy-set of products and price points (though they all are overstretching what these things are "worth" at retail, IMO).
If you haven't noticed, all major toy companies are rehashing the same licenses and pumping out anything they can to cash-in on nostalgia and
what is trending in popularity. They are not making stuff out of that box in fear of not making money on it.
3rd party companies don't need to worry about this stuff, mainly they don't care which is why
they make everything and anything and don't pay licensing fees. They are stealing IP's and trying to make money off it.
You can call it all boring, just like Sweet Rabbit said.
Point is, if it comes across to you as boring... you need to look for another hobby.