You talk about marketing and business like you´ll understand anything about it.
Sure, it made all the sense in the world to launch the figures with the movie release, or at least with the DVD... And yes, let´s fool ourselves thinking that HT is a bunch of people sitting on a table customizing figures without any clue what to do next.
But the reality is that we don´t have ANY idea how hard must be to do the clothes, HS´s, paints, etc...
And I also do not think is that easy to hire people capable of this...
Which I think must be undesrtood is that HT is making iconic figures for people who are fans. This means that even if Hot Toys give us a Magneto figure in the next year, people who LIKES Magneto will purchase it then...