SAN FRANCISCO--(BUSINESS WIRE)--Indiana Jones, the world’s greatest action hero, returns to theaters May 22, 2008, and his newest on-screen adventures will be supported by an impressive array of leading companies as part of a broad global licensing and promotional campaign across a wide range of product categories designed to appeal to all ages.
In the toy category, Hasbro, Inc. (NYSE:HAS) will develop a broad line of action figures, vehicles and role play as well as games.
LEGO, the world’s best-selling construction toy brand, has also come on board as the exclusive licensee for building sets.
Hallmark is on board in the greeting cards, party goods and ornaments categories, and Random House, Scholastic and DK Publishing will provide the foundation for a robust publishing program.
Following their string of best-selling titles, LucasArts will support the franchise with breakthrough Indiana Jones video games that will allow players to “live” all-new Indy adventures.
In addition, the upcoming Indiana Jones movie will also be supported by a strong slate of major promotional partners, including Burger King and MARS North America, with more partners to be announced soon.
“It’s been 19 years since the last film and we are sensing a huge pent-up demand for everything Indy,” said Howard Roffman, President of Lucas Licensing. “We’re delighted that blue chip companies like these want to be part of the incredible experience of bringing Indy back to the big screen and introducing him to a whole new generation.
“The people who grew up with Indiana Jones have become today’s parents,” Roffman continued. “If our experience with Star Wars is any guide, we think they’ll want to introduce their kids to Indy and share this great new adventure together.”
