Hi, Wor-Gar! Why didn't you join us in the SS chat during Toy Fair?
Anyway, the "no repeated exclusives" claim was given back when people thought that without the Kit Fisto Droid Head they wouldn't be able to complete a Geonosis Arena Threepio. And, of course, as a general rule, it's a solid policy.
But I'm not sure that this will apply to the Lórien cloaks. It's very unclear how have they envisioned the Fellowship in 12", as Aragorn and Legolas seem to be from two slightly different sections in the movies -- one is pre-Lórien, one is post-Lórien. So right now we have no way of telling how the other members of the Company will be attired.
I'm sure Sideshow is aware of the fans' wishes for a complete Fellowship as it walked out of Rivendell (that's the only reason I can think of why they offered a PF Frodo in Moria, of all places), but it's strange that they chose to reveal these two exclusives right at the end of Toy Fair. Everyone from SS was so incredibly mum on the issue during the chats. Had we known this in advance, we could've asked some staffers meaningful questions about the narrative integrity of the 12" line -- something that could've put many fears to rest.
What was I saying? Oh yeah. I hope every 12" Fellowship member from now on gets a Lórien cloak as a regular accessory. I shudder to think of the expense and trouble involved in getting a second Exclusive, as Tom suggested.
Anyway, the LOTR 12" line doesn't sell out as fast as the SW 12", so I hope all of you who want your Legolas, get your Legolas.