Update: Ecto-1 & Subscriptions
July 25, 2013 at 1:09pm
Matty Fans,
Just got back from San Diego Comic Con. We had an AMAZING show showing off the rest of our 2013 line up and huge sneak peaks of our 2014 lines including the subscription figures for Club Eternia, Club Infinite Earth and our Ecto 1 presale.
With that in mind, I wanted to clarify for fans where we are and where we hope to go. A lot of folks have been asking about the meters for the different subs and the Ecto 1 presale. Some asking if they are just “marketing gimmicks” or flash and substance filler. The straight and narrow is they are not. They are 100% indicators of where the subs and the presale currently are. While not updated daily, as they are updated on a semi weekly basis the meters do show the current status and are designed really to be a communication tool for our customers to explain and illustrate where each sub level/presale is.
The bottom line; if we do not hit the minimum for tier 1 for both subs and the minimum for Ecto 1, these lines and items will likely not happen. A lot has changed in the toy industry over the last few years. Factors like labor, raw materials and transportation have skyrocketed and in order to continue bringing collectors high end Mattycollector toy lines we are really at a point of being subscription and presale dependent. This isn’t 2004, or even 2008 anymore!
At this time, both of the 2014 subs and the Ecto 1 presale are quite below our expectations. We want nothing more than to see both clubs and the amazing Ghostbusters vehicle move forward. But we can’t do that if we don’t hit the bottom level of sub holders. This is very similar to “Kickstarter” campaigns. Only for the subs and Ecto 1, due to the logistics of the toy making process, we need to lock in our quota and customer base early before we start spending on tooling and other fixed costs.
Because of this, Aug 19th is the DEADLINE for both subs and hitting the bare minimum on the Ecto 1. While we hope to keep the Ecto 1 presale open longer after Aug 19th to gain additional presales, if we don’t hit the minimum by Aug 19th, the Ecto 1 will also close down.
So now is your time! Glimmer! Aquaman! Two Bad! Superboy! Ecto 1! These meters are not a marketing gimmick, they are our way of offering open honest communication to let our customers know how each sub presale is going. Please help spread the word! We only have a few short weeks to make these great toys happen. I’d hate to wrap things up in 2013, but if the subs and the Ecto 1 don’t hit the minimum we may not be going forward. Remember after all what happened to the Ghostbuster 6” Club and even the Superboy/Miss Martian YJ pack. When the minimum presale is not met, we just can’t go forward.
Aug 19th will be here before we know it! Let’s get out there, spread the word, blog, socialize and let everyone know where to sign up for some of the best collector toys out there!
Scott “Toy Guru” Neitlich
