I'm glad I'm not the only one thinking the same; I didn't like the trailer look or the design of the outfit on screen but this figure looks ace and somehow the design translates better. Think it maybe has to do with the fact it isn't makeup on a person?
Even if the movie sucks, I like the design of Hellboy in this one. I'll definitely be getting his and hopefully a HT figure to go with my Ron Perlman figure.