Burst onto the scene in a blitz of hype showing off 1/12, 1/6 and 1/4 Iron Man figures made of 75-90% diecast before Hot Toys decided to touch the stuff. Showed off the entire 42-suit Iron Man lineup in 1/4 scale at any comic convention who would have them. Took people's money for initial 1/4 preorders. The trouble began with their 1/6 diecast Iron Man Mark VII finally made it into the hands of customers. It was a lousy figure compared to the Hot Toys version, very lacking in detail and moving parts, prone to breakage and the much-touted electronic remote control features were broken out the box on every single one of them. They released some Gokin-style 1/6 figures of DC's Batman and Superman in their New 52 outfits that were ridiculously overpriced and again, riddled with QC issues. It then took them over two years to make good on their 1/4 solicitations for the War Machine Mark II and Iron Patriot, and about another year for the 1/4 Iron Man Mark 42. None of those figures were particularly impressive after the absurd delay. They released a couple of very lacklustre 1/12 figures again two years or more too late, and promptly went out of business.
The story doesn't end there, as they attempted to rebrand themselves as Comicave and pretended they were merely using the old Play Imaginative license to access Marvel properties through a third party, to distance themselves from this rolling years-long trainwreck. They somehow managed to get 1/4 prototypes of Iron Man Mark 43, Mark 45 and Hulkbuster featured at the world premiere of Avengers: AoU, none of which have ever materialised. To their slim credit, they've released some very good diecast 1/12 Iron Man figures with great engineering, electronic features and articulation over the last year or so, but the rumour is they're losing the license when (if) their 1/12 Hulkbuster is released.
