That's the thing, I think the $15 price is what creates the majority of NECA's broad collector base. It's not a matter of scale preference, just that they're nice but relatively inexpensive. NECA's good startup product for collectors, it takes you beyond the Mattel/Hasbro sort of figures and bridges between that stuff and the Sideshow/Hot Toys level, but it's still a market that doesn't have vast ammounts of money to spend. The higher price NECA stuff caters more to people who can afford and buy Hot Toys stuff, but a lot of folks who buy that stuff aren't interested in NECA, no matter how inexpensive it is, partly because they look down on it, partly because Hot Toys or Sideshow may already make it. I peronally have nothing against NECA, but, where Hot Toys is now doing T2, I've cut back on buying even the 12" T2 figures as Hot Toys will likely make the BD T-800, I wouldn't have gotten the NECA Pescadero 12" had I known Hot Toys was coming. I just prefer Hot Toys, and I don't see much sense spending money for redundant things, especially when I favor one over another.