Re: Petition to ban airbushing images aimed at teens (UK)
Of course they do, but that's not what this campaign is about nor is it what I'm saying. This isn't about marketing a product, it's about making people in those adverts less perfect so a kid will feel less insecure about being ugly.
Let's make it about advertising though. If Nike is pushing a new pair of shoes and uses a fat woman with stubble on her legs because it can't be photoshopped, the little troll women can feel better about themselves and still not buy Nike's shoes. Meanwhile the women that take care of themselves have a look and say, ____ that I don't want Nike's, and now the women who would have bought Nike's don't and then Nike goes out of business and the advert team is out of work, the Chinese factories production goes down, truck drivers days are being cut, waffle house waitresses make less in tips, gas companies lose business, cotton and rubber mills lose work, etc, etc. etc. But guess what? Little hairy girl doesn't feel ugly.
It's ____ing amazing with all the worlds problems people have the time to worry about being ugly. You know who started this petition? A mom with an ugly ____ing kid that can't afford the plastic surgery they beg for so they can look like their favorite celebretard.
The issue may not be about marketing a product per se, but what kind of imagery is deemed acceptable in legislature to use in the marketing of a product - specifically, the promotion of misleading images that are targeted towards a particular demographic.
You appear to be extrapolating an attempt to instil truth in advertising focused on minors into a downward spiral towards company bankruptcy and unemployment. My point is not about making models 'less perfect'. It is about faithful representation. Marketing that presents an idealised perspective on perfection that has at its core a misleading premise that the featured models are
real is essentially bs. What this petition is suggesting, and I'm inclined to agree, is that under-16s are typically not intellectually or emotionally equipped to recognise these images as bs, and thus unable to inoculate themselves from their impact on their developing egos.
My opinion, based on having taught this demographic for a number of years, is that teenagers are especially susceptible to all manner of bs, often to their detriment, and advertisers will capitalise on that susceptibility as far as they are legally able. If an adult wants to believe that buying the latest pair of Nikes will get them laid, all power to them - but this petition isn't about adult consumers with adult sensibilities, it's about children.
To me, passing a law like this is as ridiculous as passing a law that would make it a crime for people to fail to teach their children what to take from an advertisement and what to ignore.
But THAT law would make more sense.
What is ridiculous about it? Calling advertisers out on their bs by holding them accountable for what they promote to children? I'd hazard a pretty informed guess that the typical teenager spends a lot more time with their peer group than they do with their parents. Therefore its the peer group that regulates a lot of a teenager's behaviour, for better and worse.
Education through school curricula might provide a sensible foil to marketing bs, but in Australia's curricula at least, it doesn't happen until high school. This sort of awareness should happen in primary school imo. But in any case, I have no problem with legislating against what advertisers can target towards children.
It really is a bizarre campaign. I could understand if it was about using pretty celebs to market cigarettes to underage children, but instead we get lets campaign to make the person advertising cigarettes to underage kids uglier so our kids will feel less ugly...until they've smoked the rest of their lives fulfilling the prophecy.
I don't get how you can view the absence of airbrushing on a model as somehow making the model uglier