Well since I started the thread I'll answer abake: Price is irrelevant. This has to do with promoting one thing (Prototype) while delivering something COMPLETELY different (Actual Product). This goes beyond Toy companies too. The biggest offender is/always has been the Food Industry. So I'm not just pointing out Toy manufacturers.. it's just look at the site we're on, it's appropriate.
I honestly don't care how much NECA sells that Stuntman Mike figure for.. whether it's $12 bucks, $120 bucks, or if they give it out for free with ballons attached to it while a midget dressed up like a cherub stands on a ladder above you sprinkling fairy dust to make it glitter.
Bottomline: the Actual Product looks absolutely nothing like the Prototype. Period.