I know that they do Lightning Deals every day, but I don't know if they do THIS MANY normally. I think it may be more of a holiday thing. But, yes, they do offer Lightning Deals daily.
They had a bunch more during the week of (US) Thanksgiving, but it's calmed down since then, though it's still considerably more than usual.
Instead of filtering through all the Upcoming lightning deals, you can click the "Sort by Category: All" text and filter to just Toys and Games, at which point you can still see the current and upcoming deals (fewer pages of scrolling).