I wanted to simply bring to discussion that this practice may be affecting the pricing of the products and hurting the second hand market. You said, "I do not believe SS cares about resale value/prices for their products or they how impact collectors.", but they are making a product that is intended for collectors. I don't believe they should be trying to get as much out of us as they can, especially now in this economy.
Why shouldn't SS or any other business do everything possible to increase their bottom line? That is the mantra of every for profit business. As collectors we should not expect some sort of preferential treatment.
We keep overlooking simple economics...if SS pricing practices are deemed excessive in today's market revenues, margins, and profits will all be negatively impacted. If SS's pricing policies are out of line, the market will correct itself. In a tough economy, the first cuts to the average individual's budget are discretionary/luxury purchases. Given the fact that SS has introduced numerous product offerings in the 4th quarter of this year and 1st quarter 2011 it would appear there is still a fairly strong market for collectibles.
Before posting a reply to your most recent comments, I was reading the 102 page thread on the $500 Iron Man Mark VI maquette. We have people spending $500 for one statue....even when the economy is still craptastic. Why wouldn't you expect SS to try and "get as much out of us as they can"? Why would you expect SS to charge less than $500 when there are consumers willing to pay that much? In my opinion, you expect SS to operate as a not-for profit entity.
Collectors expect their products to increase in value over time but the initial buyer is paying a high price already, and then if they need to sell it they usually have a hard time just breaking even.
Not everyone expects their products to increase in value over time. Personally I engage in this hobby because I am a superhero / sci fi / movie geek who likes looking and collecting statues and figures. I have no problem with other folks who expect their purchases to increase over time. However, whether or not that occurs is not Sideshow's concern. Sideshow's concern is selling products in the direct market...period. They are not wasting their time or resources wondering whether or not the Dr. Doom PF is now going for $1,100 or $1,500 on e-bay. I'm sure they are happy that collectors love the piece, but whether or not the value of the aforementioned PF has increased or not is major point of emphasis. Getting you to buy the next Dr. Doom product, getting you to buy the impending Hulk Comiquette or Thanos Diorama is where their focus lies as a company.
You said, " Sideshow's primary concern is not the secondary market", but they should be concerned about the resale of their products. They do keep watch on it and i believe that this maybe why they use the sold out practice. This will influence us to buy it now while we can still get it before it goes up in price.
Or maybe SS uses the sold out marketing practice because doing so directly influences sales in the direct market. Again, I'm sure SS management is happy that collectors are interested in their products in the secondary market. If nothing else it's flattering, because it means that people like your product. But as I mentioned earlier, SS focus is sales in the direct market....they can control the direct market, the majority of their profits come from the direct market, they can track the profitability of any given product line sold in the direct market. SS cannot control how much the Dr. Doom PF sells for on e-bay, more importantly they probably won't see a direct return for that sale on the secondary market. So again, why would SS be so concerned about the secondary market? Business 101 tip....worry about what you can directly control. Everything else is a waste of time and resources.
Its surprising how many people agree with you that a company should charge whatever they want for a product because their the ones paying for it. I love collecting, its my hobby, but i don't want to have to spend 300 on every piece that i get, when in fact it may not cost anywhere near that much to product. I would say that the majority of the people who buy from SS are working middle class, and 300 is a lot. I want to continuing collecting but i don't want the prices to be inflated by an unfair business practice.
So...Sideshow should not charge what the market will allow, because this is your hobby? The rules of capitalism do not apply to you because because this is your hobby??? Every other consumer has to live buy the rules of supply and demand, but Sideshow customers should be given a break?? I'm sorry...I'm following that logic at all. If you are concerned regarding rising prices of Sideshow's products, I have no problem with that. If you are concerned about your ability to be able to continue this hobby in the near future, I understand that. What I do not understand is any argument that based on the premise that somehow a business selling a luxury product should not be allowed to maximize profitability. That's the beauty of our capitalistic society, if you have a product or service that people crave and demand then you are allowed to charge what the market will bear within the confines the law.
I understand that many collectors are working & middle class folks. Those same middle class folks are dropping $500 on the latest Iron Man statue. For a number of "working class" folks $500 represents almost two car payments, or half of their mortgage payment, their rent for the month, a sizable chunk of their other monthly bills.
I do not want to imply that everyone is on board with the price of that Iron Man statue...personally I think it's too much. However there are number of folks who had no problem with the price of that maquette or Sideshow's policy of declaring an item as being sold out.
Before we crucify SS or any other business for charging a supposed premium for their products, shouldn't we direct some of this "angst" towards the consumers that continue to buy SS products? Let's be honest, as consumers we set the market. When SS charges $500 for an Iron Man maquette, and $400 for Hulk & Spider Man comiquettes, or $5,000 for a Bronze Boba Fett statue....and as consumers we agree to pay those prices....then we are telling SS your prices and marketing practices are acceptable.
Lastly, you state that you don't want to have to spend $300 on a piece when it supposedly doesn't cost that much to produce. Then don't pay it. Again, collectibles represent discretionary purchases. These are not "must have items". This isn't food, medicine, gasoline, or clothes. These are discretionary purchases that we can live without. I feel fortunate to be able to make these purchases. And to be honest, I do not lose a bit of sleep worrying about SS' practice of declaring things as sold out. It's a blatant marketing ploy....it's a game. And if we don't like it, we can always go to that secondary market you love so much. Let's stop acting as if we are victims of some sort of huge Sideshow conspiracy.