I'd have to guess that this MAQ will appeal most to hard core collectors. I can see a casual collector dropping big $$$ one time for a character like Spider-Man, Batman, Superman, HULK, or Cap. These are popular characters that appeal to the masses. However, how many casual collectors will drop over a grand on Thanos? I can't believe there will be many. I believe a collector has to be a hard core Thanos fan to drop the kind of money SSC is looking for with this MAQ. I personally don't believe there are many big time Thanos fans who will buy just this statue, as a causal buyer would. Hell, you have some HUGE Thanos fans on all the boards saying they would buy this in an instant if they could afford it, but will probably have to pass on it because of the price tag. I think the price tag will create a natural lower ES on this piece. The higher the price, the lower the ES. That's if they don't go with an open ES like they did with Galactus.