I noticed lack of Hasbro before the Sideshow license. I think Hasbro just wasn't right for a 1/6 line. Between size and cost, even at $20 each, that's a lot if you buy many for a child, so the toy marketing of the figures is out, and with companies like Medicom and Hot Toys out there, Hasbro's product wasn't up to the par that adult collector's were looking for in 1/6 figures, so the couldn't sell to that either. Then you have Sideshow, a good solution to it all. Affordable prices compared to competitors, and improved quality over what Hasbro could offer, thus being able to cater to the community that collects 1/6 figures.