Funny thing is from what I've heard, Sony doesn't really know how to properly appeal and market to action figure/statue collectors - they've got some great licenses, but look at the success of their figures and their burned relationships within the toy/collectibles industry.
The fact Sony is that picky means they aren't working or communicating properly with the manufacturers - or at least their licensing dept isn't.
If Sony isn't happy with the figure yet only blames the manufacturer, they're delusional. Their licensing dept had to sign off on what was made, all colors, all sculpts, etc etc. Likewise, they've had three different companies over the last 6 years make God of War figures...for them to think it's the companies is plain naive and idiotic. Seems the only constant here is Sony.
Personally, I'd love to see a Hot Toys Kratos and there's nothing stopping them from making one. The license that was sold to Square Enix for the GOW III figure is completely different than what would be sold to Hot Toys for a 1/6th scale figure. For the director to say "next time" seems rather deflective. The could sell a license to Hot Toys in a second...if they wanted to and the price was right.
I've always been of the opinion if an artist/toy maker/sculptor/etc is good and has a good history/record and you want them to make something, you give them some guidelines and ideas and then let them use their creativity and go with it.
Sony is good at having some video games created, but if they're unhappy with the figures/statues that are being made, they have no one to blame but themselves and their lack of understanding.
That's my .02 worth.
Personally, I'd have stuck with NECA and had NECA make a ton of different figures and products - their track record is great, their products are sound and high quality, and their selection is generous (hats, pins, key chains, toys, props, etc) -
NECA had an awesome GOW III Kratos made with a variety of accessories that would have made fans go nuts...
Sony denied NECA the GOW III license and sold it to DC Unlimited...and we all know how that went...
HA HA HA HA HA HA HA HA! It's the only Kratos I REFUSE to buy!
Personally, I think the Play Arts Kratos is very well done. It's got a load of articulation, a great sculpt, and a solid paint job - the does look a little glossy in spots and the shading is way over done, but - all things considered, the only figure better is NECA's GOW II figure...and it's 1/2 th size. I'm a fan of bigger figures and still have NECA's GOW II 12" Kratos on my display shelf - front and center. Until Hot Toys does make a Kratos, it's 12" NECA Kratos and 10" Square Enix Kratos for me...