Lol then how do you explain people not buying st when they did the exact same thing?
for me Iron, I bought cases (waves) of figures, Thinking they would be hard to get, go up in value, as did many people whom made money on POTF figures and original Kenner….
This nevwr happened as we had enteres the worls of mass produced junk….they were hot for about 1 year, after AOTC was a HUGE let down, all those toys dies off and you couldnt give them away. I sold off all the stuff I bought still sealed, never displayed.
I think the vast majority of sales were potential fanboys, and fanboys buying for kids whom they HOPED would be the next generation of SW fans…most of them didnt end uo playing with toys like the OT fans did, as the digial age was upon us.
Fast forward to ST, most of us learned our lessons with action figures……and sidnt bother buying them for our own kids (mine were perfect age for it) BUT kids at that age do not give a damn for action figures…..they wanted digital content and other stuff. My kids did play the hell out of SW Lego games…..
So , while I agree the ST garners about similar love as the PT, I attribute any merch sales to be similar, with a slight edge to PT only due to the years they came out….
Even Mandalorian, as loved as it is….does not have kids playing with figures….Baby Yoda got some sales….but so did Jar Jar for the little ones for a while. How pissed GL must be that the companion sales trick didn't work with PT and even less with ST.
For me, I have never displayed a single PT figure or vehicle…..ever.
But I do have and HT Rey, Kylo. and Phasma.