Superman (July 11th, 2025)

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Nothing like 20 minutes of crappy trailers and THEN Kidman showing up to tell us that we still have to wait a little bit longer for the film to start.

Why can't amc just get to the trailers immediately? I have a disdain for Kidman and Coca-Cola when I watch a movie in an amc theater.
 
Nicole Kidman will also be included.


National CineMedia Announces New Long-Term Advertising Agreement with Regal Cinemas

“The agreement we announced today strengthens and deepens NCM’s 20-year relationship with Regal Cinemas well into the future and reaffirms our position as the market leader and premier company in cinema advertising,”... NCM acquires the exclusive right to provide on-screen advertisements at Regal Cinemas’ over 6,000 screens and 450 theaters. NCM will run its industry leading Noovie show, featuring hundreds of national, regional, and local advertisers, as well as the high impact Platinum ad unit within the trailers, on Regal Cinemas’ screens across the United States....NCM is a top, premium video platform with more than 19,500 screens, including 90 of the top 100 theaters in the country....NCM reaches 75% of the weekend box office in 24 out of 25 of the top DMA’s. Additionally, NCMx, the Company’s data intelligence solution, is the most advanced in the marketplace, connecting advertisers to consumers before, during, and after moviegoing. The Company’s deterministic data set of the moviegoing audience is the largest in the industry, providing brands with a 360-degree view of recent consumer behavior.

https://www.ncm.com/post/national-c...term-advertising-agreement-with-regal-cinemas
 
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