So now Disney's marketing strategy is to go after elderly cat ladies?
They know The Marvels will struggle some domestically. They are attempting to appeal to a worldwide audience instead.
For example, CSI Miami. For most of us, David Caruso just sounds like a total idiot. But, back then, if he walked into lots of places around the world, he'd be swarmed and be treated like one of the Beatles. What appeals to non Western markets is just different. Not better, not worse, just different.
If it was me, and it's not, if I am going to break the 300 million overall production cost barrier to make a film like this, I'd be getting rid of Larson and casting BlackPink instead. So for Korean markets, the way male dancers are treated and their appeal is simply different from the Western world. That's an example of the shifting context once you get outside of what amounts to our general conception of marketability within the US. If you go to an American high school and want to be a professional dancer and start a dance club, you will probably have to get into some fistfights. In foreign markets, lots of young guys dream of having a full time career doing that.
Where the miscalculation might come in is that foreign markets have really pushed more investment and development into their film/TV production. Things like Train To Busan, Wandering Earth, Squid Game, Parasite, etc, etc are forcing more films geared for more sophisticated audiences.
Hence the core problem - People want films. Not another "energy drink" off an assembly line. The Big Mouse doesn't want to make films. They want to make "product" They want to adhere to the "algorithm". Like all MCU films, there is always a good film hidden in what is nominally seen as a clunker. The Big Mouse struggles to get out of it's own way.