You also really love Indy. I really like the Indy movies, but for the most part, my biggest fandom is Indy himself, and Marion and Short Round, Henry Sr. and Toht and Mola Ram. After that, characters becomes parts of the story but don't matter much to me. I'm somewhere between super fan and casual I think, so figure purchases boil down for me to how much I like the piece as a figure, character aside, which is why Belloq is an unappealing villain compared to Toht.
That's what I'm kinda driving at. In the discussion of villain figures helping a line, it has to be looked in a broad sense from causal to super fandom, and I just feel there are elements required for a figure to boost sales outside of the more super fandom level.
Right I do love the Indy films. That does play a large role for me. There are figures I would get that some would pass on because of the degree of fandom.
I agree you have plan things for all involved. Thats how things tend to work the best. I think though Belloq is though is one most Indy fans are into. Dietrich is one I could see not selling well and being more what you're talking about. Even as much as I love Indy there are figures I will most likely pass on.