I like how you gotta rely on "solo" just so it applies to the ASM Nova. It can't just be "Marvel" in general because good old' Avengers would kill it with fire.
What are you going to do when Iron Man 3 tops ASM record? Don't you think your logic is a little flawed? The box office stuff is always rising, always. Just like everything is like pricing, money, etc. Gross doesn't equal quality when each year has a different value.
I mean, I bet you'd never think in a million years that they'd go back to a Raimi style Spider-Man suit/Classic comics suit, raised webbing, pattern, and honey comb pattern and all. I mean, what does that say about the previous stuff that people "loved so much".