Marvel Now isn't a reboot. Just an excuse to pump out #1 issues again.
They killed Prof. X, made the Avengers the end all be all to everything, crippled the X-Men franchise in more ways than one, and shuffled around the creative teams so most of the writers are on books they haven't written, and used that excuse to relaunch just about everything from #1. Some of the recent relaunches aren't getting a new #1 (Hawkeye, Gambit, Daredevil, Captain Marvel).
They killed Prof. X, made the Avengers the end all be all to everything, crippled the X-Men franchise in more ways than one, and shuffled around the creative teams so most of the writers are on books they haven't written, and used that excuse to relaunch just about everything from #1. Some of the recent relaunches aren't getting a new #1 (Hawkeye, Gambit, Daredevil, Captain Marvel).